The National Association of Broadcasters (NAB) centennial conference was held from April 15 -19, 2023 with exhibitors and attendees from around the world. The 2023 centennial event represented 100 years of innovation in the broadcasting media, entertainment and technology industries. The 2023 conference provided a collective experience for previewing technology and media innovations that will be critical in the future. The next-generation technology demonstrations from global manufacturers were geared toward inspiring content creation and superior audio and video experiences. Major themes included ATSC 3.0, AI, creation and consumption across multiple platforms, and monetization of content..

NAB 2023 also focused on disruption of old business models and the shift toward IP and cloud workflows. Approaches to adopting hybrid infrastructure, defining new areas for monetization and building analytical capacity are geared towards making continuous improvements. Timing and capacity for creating relevant and engaging content in a variety of formats will be moving forward. Streaming and OTT demonstrated increased potential for interactive experiences which may enhance the experience or its monetization potential.